Stockholm Fashion Week
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About Rookies
ROOKIES of the year– A non-profit project run by the Swedish Fashion Council with the ambition to support and promote the establishment of new fashion brands and designers in Sweden and abroad.
Welcome to a unique meeting place for the up and coming fashion brands.
Rookies&Players - a project run by the Swedish Fashion Council.
At the moment we are developing new and updated ways to promote Swedish fashion designers.
These small Swedish fashion companies have all achieved a high level of design, business professionalism and superior quality of their products. The name of the winner will be announced in August.
Rookies&Players also still takes part in fashion and design exhibitions and showrooms abroad and around Sweden to promote Swedish fashion and design. Rookies&Players also develops and manages design projects for several different partners.
To wiew a list over designers that have participated in our projects in earlier season, please have a look under ”designers”
For more information, please contact:
08-411 17 44
Email: rookies@moderadet.se
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