A non-profit project run since 2005 by the Swedish Fashion Council with the ambition to support and promote the establishment of new fashion brands and designers in Sweden and abroad. The Rookies were chosen by the jury to participate in new projects during 2013. Five of them will be nominated for the Rookies of the Year title in May during Stockholm Fashion Week Retailer Collections. The award and ceremony took place during the autumn edition of Stockholm Fashion Week.
The award ”Rookies of the Year” has so far been received by Dagmar (2005), Dada’s Diamonds (2006), van Deurs (2007), Uniforms for the Dedicated (2008), Patouf (2009), Ida Pyk (2010), Obscur (2011), and Lobra (2012).
Rookies' expert jury 2013:
Margareta van den Bosch, Hennes & Mauritz
Thomas Hägg, Thomas Hägg PR & Communication
Sara Lönnroth, Transit Kulturinkubator
Johan Magnusson, Fashion Editor and Writer
Ulrika Nilsson, JUS
Robert Nordberg, Damernas Värld
Anna Nortenius, Tjallamalla
Göran Sundberg, Beckmans Designhögskola
Jury Chairman and Rookies Contact: Helena Mellström, Swedish Fashion Council
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AND YELLOW PAPER
Womanswear.
Designer Robert Gül (-77).
ANIV VON BORCHE
Womenswear and menswear.
Designer Aniv Borche (-88)
– www.anivvonborche.com –
ANNA EKRE
Womenswear and accessories.
Designer Anna Ekre (-77).
– www.annaekre.com –
C.DELLSTRAND
Accessories.
Designer Christoffer Dellstrand (-88)
– www.cdellstrand.com –

ELIN ENG
Multifunctional.
Designer Elin Engström (-86).
– www.elineng.com –
IDA KLAMBORN
Womenswear.
Designer Ida Klamborn (-86)
– www.idaklamborn.se –
KRISTA KRETZSCHMAR JEWELLERY
Jewelry.
Designer Krista Kretzschmar(-83).
– www.kristakretzschmar.com –

MES DAMES
Womenswear.
Designer Lisa Wikander (-84),
– www.mesdames.se –
NOR AUTONOM
Menswear and accessories.
Designer Nicolas Olivier Richard (-75).
ORPHAN BIRD
Womenswear and menswear.
Designer Sara Lohman (-89),
Ciro Supino (-84).
– www.orphanbird.com –

RESTRUCTIONAL CLOTHING
Womenswear.
Designer Ninna Berger (-80),
– www.restructionalclothing.com –

SOFIE BLY
Shoes.
Designer Sofie Bly (-73),
– www.sofiebly.se –
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The winner of the award "Rookies of the Year 2012" was Lobra.
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I started something I couldnt finish

The winner of the award "Rookies of the Year 2011" was Obscur.
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The winner of the award "Rookies of the Year 2010" was Ida Pyk.
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Patouf was awarded "Rookies&Players of the Year 2009"
The name of the winner was announced on August 12 at Designgalleiet.
2008 – Uniforms For The Dedicated
2007 – van Deurs
2006 – Dada's Diamonds
2005 – Dagmar
AGUNANDAGIRL
Benita Ben Djama
Farzan Esfahani Moggaddam
fhonetics
Inga from Sweden
Matilda Wendelboe
My little drama
O'ELLA
Patouf
SisKa
SOLBRUN
Trenta Sei
Urban Buzz
Yuusai Tachibana made in japan
Exhibitions from designers and photogaphers:
Helena Hertov, Designer - All you can eat
Frida Hofslagare, Designer - One world we melt into one
Aia Jüdes, Fotograf - Tokyo Night Fashion
Johan Fondberg, Designer
Anaca
BråttensbyJohanna
Dirigo fashion
During
fhonetics
Forthmeiier
Linda Lej
Lund+Berg
Manjou - A way of living
Matilda Wendelboe
Mirisa / Takajewellery, from Japan
MO'CYCLE
Patouf
SisKa
Säby
The P Concept Clothing
Uniforms for the dedicated
Urban Buzz
Cottonqueen - Lettland
Drottningen av Saba
Fhonetics
Forthmeiier made in SWE
Gram
Haller
jbdesign
Karin Jacobsen Agency
Lund+Berg
M&Kyoko - Japan
Maria Sköldin
Natalija Jansone Studija- Lettland
NINII
Plecemeal
Rabbi Fashion
Revery
Riviera
Sabina
Siska
Solo Uniko
Sus soddu
Sustainable revolution
Säby
Tina Olsson
Urban Buzz
Van Deurs
Whyszeck Refined Street
Exhibitions:
Michel Lazarevic – STEAL MY STYLE – interpretation by seven international designers
KOSTA BODA - CATWALK WITH FRIENDS – glass in all different shapes
Petra Bachman – SLEEK – sixth-former from Borås textilhögskola
Superstudio in Borås – PROUDLY MADE IN SJUHÄRAD – garrments and bags created by stylists and designers
Mori&Mimosa
JB Design
Deminwear
Drottningen Av Saba
Fräulein von HaSt
Piecemeal
SisKa design
SoloUniko
Spirit of Maya
Säby
TungNorbeck
Ulterior Motive
Paula Hagerskans
Urban Buzz - London
Ladies&Gentlemen by Alicia Rissler
Cecilia Sörensen - Barcelona
Karin Jacobsen
Tina Olsson
TöNT
Les Coleurs Nationales
Cooee
During
Forthmeiier
Gram
Helena Berggren
Maderakka - Milano
Péff
Van Deurs
Whyszeck
Exhibitions/Events:
Beckmans college of design
Third year students
Gallerian fashion award 2006
Teacher: Lena Kvarnström
Forsbergs school of graphic design
First year students : "Fashion on ice"
Second year students: Exhibition
Teachers: Ida Sjötedt, Manush Mirzakhanjan, Dennis Dahlqvist
University college of Arts Crafts and Design (Konstfack)
Textile students: experimental clothes
Teacher: Elisabet Yanagisawa Avén
The Swedish School of Textile, Borås
Second year students
KappAhl Award 2006
Teacher: Rickard Lindqvist
Berghs School of Communication
Interpretations of a fashion brand
Teacher: Pål Pettersson