Designers Swedish Fashion Talents

Swedish Fashion Talents, formerly called Rookies, is a non-profit project run since 2005 by the Swedish Fashion Council with the ambition to support and promote the establishment of new fashion brands and designers in Sweden and abroad. All participants are nominated to the award “Swedish Fashion Talent of the Year”. The receiver of the award is announced during Stockholm Fashion Week in August.


The award "Swedish Fashion Talent of the Year", formerly known as "Rookies of the Year" has so far been received by Dagmar (2005), Dada’s Diamonds (2006), van Deurs (2007), Uniforms for the Dedicated (2008), Patouf (2009), Ida Pyk (2010), Obscur (2011), Lobra (2012), Mes Dames (2013) and Castor Pollux (2014)


Swedish Fashion Talents' expert jury 2014:

Margareta van den Bosch, Hennes & Mauritz

Thomas Hägg, Thomas Hägg PR & Communication
Sara Lönnroth, Transit Kulturinkubator
Johan Magnusson, Fashion Editor and Writer
Ulrika Nilsson, JUS
Robert Nordberg, freelance stylist and fashion editor at Plaza Magazine

Anna Nortenius, Tjallamalla

Göran Sundberg, Beckmans Designhögskola

Jury Chairman and Rookies Contact: Helena Mellström, Swedish Fashion Council

 

Swedish Fashion Talents participants 2014


AETHER

Womenswear.

Designer Paula Maso (-88).

– www.aetherstudios.co.uk



AWESOME THINGS

Womenswear.

Designer Elin Hasselgren (-90).

– www.elinhasselgren.com –  



BLACK BOOK
Womens- and menswear.

Designer André Lorenz Stock (-90).

– www.bbook.se –  


CASTOR POLLUX
Menswear and accessories.

Designer Henric Dahl (-76).

– www.castorpollux.se




EVER RÊVE

Womenswear.

Designer Michelle Urvall Nyrén (-85).

– www.everreve.com




ISABELL YALDA HELLYSAZ

Womenswear and accessories.

Designer Isabell Yalda Hellysaz (-84).

– www.hellysaz.com –  


JENNIFER BLOM

Womenswear.

Designer Jennifer Blom (-71).

– www.jenniferblom.com



L'HOMME ROUGE

Menswear.

John-Ruben Holtback (-87).

– www.lhommerouge.com –  


MALIN HENNINGSSON

Jewellery.

Malin Henningsson (-81).

– www.malinhenningsson.com


MIRJA ROSENDAHL

Menswear.

Mirja Rosendahl (-84).

– www.mirjarosendahl.com

 

WILHJA

Womenswear.

Carolina Rönnberg (-85).

– www.wilhja.com


YASAR
Accessories.

Yasar Aydin (-75).

– www.yasar-aydin.com


The winner of the award "Swedish Fashion Talent of the Year, 2014" was Castor Pollux.

 

 

Rookies participants 2013

 



AND YELLOW PAPER

Womanswear.

Designer Robert Gül (-77).

www.andyellowpaper.com –   

 

ANIV VON BORCHE

Womenswear and menswear.

Designer Aniv Borche (-88)
www.anivvonborche.com

 



ANNA EKRE

Womenswear and accessories.

Designer Anna Ekre (-77).

www.annaekre.com

 

C DELLSTRAND

Accessories.

Designer Christoffer Dellstrand (-88)
www.cdellstrand.com

 


ELIN ENG

Multifunctional.

Designer Elin Engström (-86).

www.elineng.com

 

IDA KLAMBORN

Womenswear.

Designer Ida Klamborn (-86)
www.idaklamborn.se

 



KRISTA KRETZSCHMAR JEWELLERY

Jewelry.

Designer Krista Kretzschmar(-83).
– www.kristakretzschmar.com


 

MES DAMES

Womenswear.

Designer Lisa Wikander (-84),
www.mesdames.se

 



NOR AUTONOM

Menswear and accessories.

Designer Nicolas Olivier Richard (-75).

www.norautonom.com

 

ORPHAN BIRD

Womenswear and menswear.

Designer Sara Lohman (-89),

Ciro Supino (-84).
– www.orphanbird.com

 


RESTRUCTIONAL CLOTHING

Womenswear.

Designer Ninna Berger (-80),
– www.restructionalclothing.com

 


SOFIE BLY

Shoes.

Designer Sofie Bly (-73),
– www.sofiebly.se

 

The winner of the award "Rookies of the Year 2013" was Mes Dames.

Rookies participants 2012

Alice Fine

BEDAZZLED

C KUMMELSTEDT

Ida Johansson

JOHANNA PIHL

Lobra

Marika Smith

MASKA

SCHO COLLECTION

STUTTERHEIM

Voluptuous morality


The winner of the award "Rookies of the Year 2012" was Lobra.

 

 

 

Rookies participants 2011

A.L.L. AnnLouise Landelius

altewai.saome

Erïk Bjerkesjö

Granfors

I started something I couldnt finish

Josefin Strid

Karin Malm

Mika Modiggård

Obscur

Tangled Garment

Unwind Clothing

Wieselblad


The winner of the award "Rookies of the Year 2011" was Obscur.

 

 

 

 

Rookies participants 2010

Army of me Design

Bella och Bastian

Billy and I

Drakenberg Sjölin

Garde of Scandinavia

Heart of Lovikka

Ida Pyk

Kim Hagelind

Ranhnsäter

Seika Lee

The White Breifs

Wern

 

The winner of the award "Rookies of the Year 2010" was Ida Pyk.


 

 

Nominees Rookies of the Year 2009

Patouf was awarded "Rookies&Players of the Year 2009"

The name of the winner was announced on August 12 at Designgalleiet.

 

Former winners of "Rookies of the Year" award

2008 – Uniforms For The Dedicated

2007 – van Deurs

2006 – Dada's Diamonds
2005 – Dagmar

Tradefair participants august 2008

AGUNANDAGIRL

Benita Ben Djama
Farzan Esfahani Moggaddam
fhonetics
Inga from Sweden
Matilda Wendelboe
My little drama
O'ELLA
Patouf
SisKa
SOLBRUN
Trenta Sei
Urban Buzz

Yuusai Tachibana made in japan

 

Exhibitions from designers and photogaphers:

Helena Hertov, Designer - All you can eat
Frida Hofslagare, Designer - One world we melt into one
Aia Jüdes, Fotograf - Tokyo Night Fashion
Johan Fondberg, Designer

Trade fair participants february 2008

Anaca
BråttensbyJohanna
Dirigo fashion
During
fhonetics
Forthmeiier
Linda Lej
Lund+Berg
Manjou - A way of living
Matilda Wendelboe
Mirisa / Takajewellery, from Japan
MO'CYCLE
Patouf
SisKa
Säby
The P Concept Clothing
Uniforms for the dedicated
Urban Buzz

 

Trade fair participants august 2007

CB

Cottonqueen - Lettland
Drottningen av Saba
Fhonetics

Forthmeiier made in SWE
Gram
Haller
jbdesign
Karin Jacobsen Agency
Lund+Berg

M&Kyoko - Japan
Maria Sköldin

Monamici

Natalija Jansone Studija- Lettland
NINII
Plecemeal
Rabbi Fashion

Revery
Riviera
Sabina
Siska
Solo Uniko
Sus soddu
Sustainable revolution
Säby
Tina Olsson
Urban Buzz
Van Deurs
Whyszeck Refined Street

 

Exhibitions:

Michel Lazarevic  – STEAL MY STYLE  – interpretation by seven international designers

KOSTA BODA - CATWALK WITH FRIENDS – glass in all different shapes

Petra Bachman – SLEEK – sixth-former from Borås textilhögskola
Superstudio in Borås – PROUDLY MADE IN SJUHÄRAD – garrments and bags created by stylists and designers

Trade fair participants february 2007

Mori&Mimosa
JB Design
Deminwear
Drottningen Av Saba
Fräulein von HaSt
Piecemeal
SisKa design
SoloUniko
Spirit of Maya
Säby
TungNorbeck
Ulterior Motive
Paula Hagerskans
Urban Buzz - London
Ladies&Gentlemen by Alicia Rissler
Cecilia Sörensen - Barcelona
Karin Jacobsen
Tina Olsson
TöNT
Les Coleurs Nationales
Cooee
During
Forthmeiier
Gram
Helena Berggren
Maderakka - Milano
Péff
Van Deurs
Whyszeck

 

Exhibitions/Events:
Beckmans college of design
Third year students
Gallerian fashion award 2006
Teacher: Lena Kvarnström

Forsbergs school of graphic design
First year students : "Fashion on ice"
Second year students: Exhibition
Teachers: Ida Sjötedt, Manush Mirzakhanjan, Dennis Dahlqvist

University college of Arts Crafts and Design (Konstfack)
Textile students: experimental clothes
Teacher: Elisabet Yanagisawa Avén

The Swedish School of Textile, Borås
Second year students
KappAhl Award 2006
Teacher: Rickard Lindqvist

Berghs School of Communication
Interpretations of a fashion brand
Teacher: Pål Pettersson

 

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