Stockholm Fashion Week
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Rookies Award 2010
Twelve new Rookies have been chosen by the Jury to participate in the projekt and five of them were nominated on February 18th during Stockholm Fashion Week for the Rookies of the Year Award. The five nominees for "Rookies of the Year are: Billy and I, Ida Pyk, Ranhnsäter, Seika Lee & The White Breifs.
Twelve new Rookies, chosen end of November by the Rookies jury, were showing their Autumn/Winter 2010-11 Collections in the "Rookies Showroom" at So Stockholm Gallery.
Press and buyers were invited to view the collections and was informed about the five nominees of which one will be chosen to become winner of "Rookies of the Year Award" taking place in August during next Stoclkholm Fashion Week.
Participating designers:
The Rookies jury:
Ulrika Nilsson - JUS, Johan Magnusson - Fashionisto.se, Sara Lönnroth -Konstfack/Transit, Remi Colas - La Redoute, Margareta van den Bosch - H&M and Marianne Randolph, Project Manager Rookies and chair of the jury.
Rookies Showroom 19-21 Feruary is open to both proffessionals and the public.
Schedule:
Thursday February 18
15.00-16.00 Press show - Rookies nomination - five of twelve design companies are nominated and of which one will be chosen to become winner of Rookies of the Year Award during Stockholm Fashio Week in August. By invitation only!
16.00-19.00 Press show - Rookies by Rookies - Berghs School of Communication in collaboration with Swedsih Fashion Council. By invitation only!
22.00-03.00 Rookies by Rookies Afterparty - Fashion Thursdays at Café Opera.
Open to the public!
R.S.V.P.:
http://partynews.se/cafeopera/_/rookies-afterparty-cafu-opera-fashion-thursdays
Friday February 19
12.00-18.00 Rookies Showroom - 12 Rookies presenting their A/W 2010-11 Collections
For proffessionals and the public!
Saturday February 20
12.00-17.00 Rookies Showroom - 12 Rookies presenting their A/W 2010-11 Collections
For proffessionals and the public!
Sunday February 21
12.00-16.00 Rookies Showroom - 12 Rookies presenting their A/W 2010-11 Collections
For proffessionals and the public!
See schedule for Stockholm Fashion Week,15-21 February.
www.rahnsater.com
Photographer: Andreas von Gegerfelt
www.thewhitebriefs.com
Photographer: Mikael Dahl
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