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Rookies - Swedish Fashion Talents

Rookies - Swedish Fashion Talents

Each year Swedish Fashion Talents jury chooses twelve designers that gets the opportunity to appear in different ways during the year as an aid in the brand’s expansion into the market. After an application period and juryprocess the twelve selected was presented through an exhibitions and fashion shows.


CONGRATULATIONS CASTOR POLLUX - SWEDISH FASHION TALENT OF 2014!

Congratulations to Henric Dahl, founder of Castor Pollux, who won the title of "Swedish Fashion Talent of the Year" during the fashion show, 11th of August.


The participating designers 2014 are: Aether, Awesome Things, Black Book, Castor Pollux, Ever Rêve, Isabell Yalda Hellysaz, Jennifer Blom, L’Homme Rouge, Malin Henningsson, Mirja Rosendahl, Wilhja och Yasar. These designers create either accessories or cloths for women or men.

 


SWEDISH FASHION TALENTS FASHION SHOW & SWEDISH FASHION TALENTS AWARDS 2014

Date and time: August 11th, doors will open at 6pm, start 6.30pm.

Location: Kulturhuset Stadsteatern (Stockholm)
Tickets: 100 free tickets to the fashion show will be released on August 4th at. noon. They can be reserved  at Kulturhuset Stadsteatern Box Office. Maximum of 2 tickets/person.

SWEDISH FASHION TALENTS EXHIBTION (public event)
Date and time: August 12-13th, opening hours 11am - 6pm

Guided tours: Daily at 12.15pm and 5.15pm
Location: Kulturhuset Stadsteatern (Stockholm), Foajé 3
Free entrance


CANDIDATES:

Aether (London/Stockholm), womenswear, www.aetherstudios.co.uk
Awesome Things (Stockholm), womenswear,
www.awesomethingsclothing.com
Black Book (Stockholm), womens- and menswear,
www.bbook.se
Castor Pollux (Göteborg), menswear,
www.castorpollux.se
Ever Rêve (London/Göteborg), womenswear,
www.everreve.com
Isabell Yalda Hellysaz (Stockholm), womenswear,
www.hellysaz.com
Jennifer Blom (Stockholm), womenswear,
www.jenniferblom.com
L’Homme Rouge (Göteborg), menswear,
www.lhommerouge.com
Malin Henningsson (Stockholm), jewellery,
www.malinhenningsson.com
Mirja Rosendahl (London/Arjeplog), menswear,
www.mirjarosendahl.com
Wilhja (Vilhelmina/Borås), womenswear,
www.wilhja.com

Yasar (Stockholm), jewellery, www.yasar-aydin.com

 

SWEDISH FASHION TALENTS’ EXPERT JURY:

Margareta van den Bosch, Hennes & Mauritz;

Thomas Hägg, Thomas Hägg PR & Communication;

Sara Lönnroth, Transit Kulturinkubator;

Johan Magnusson, Fashion Editor and Writer;

Ulrika Nilsson, JUS;

Robert Nordberg, freelance stylist and fashion editor at Plaza Magazine;

Anna Nortenius, Tjallamalla;

Göran Sundberg, Beckmans School of Design.

Jury chairman: Helena Mellström, Swedish Fashion Council.

 

For more information please contact

Helena Mellström

+46 (0)8 411 17 44

rookies(at)moderadet.se

 

A special thank´s to Swedish Fashion Talents sponsors: Digaloo & Peugeot

 

Image: Mes Damess © Peter Håkansson


Video: Fashion Show featuring Swedish Fashion Talents, January 2014


Video: Fashion Show featuring Swedish Fashion Talents (candidates 2013)



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