Swedish Fashion Talents, formerly known as Rookies, is a not-for-profit project run by the Swedish Fashion Council to support and promote the establishment of new fashion labels and designers. Each year the Swedish Fashion Talents jury selects twelve designers who are given the opportunity to appear throughout the year in a variety of venues, including showrooms, exhibitions and fashion shows. The objective is to give the label exposure and aid expansion into the market. All twelve designers have been candidates for the title ”Swedish Fashion Talent of the Year”.
PARTICIPANTS SWEDISH FASHION TALENTS 2014:
Aether (London/Stockholm), womenswear, www.aetherstudios.co.uk
Awesome Things (Stockholm), womenswear, www.awesomethingsclothing.com
Black Book (Stockholm), womens- and menswear, www.bbook.se
Castor Pollux (Göteborg), menswear, www.castorpollux.se
Ever Rêve (London/Göteborg), womenswear, www.everreve.com
Isabell Yalda Hellysaz (Stockholm), womenswear, www.hellysaz.com
Jennifer Blom (Stockholm), womenswear, www.jenniferblom.com
L’Homme Rouge (Göteborg), menswear, www.lhommerouge.com
Malin Henningsson (Stockholm), jewellery, www.malinhenningsson.com
Mirja Rosendahl (London/Arjeplog), menswear, www.mirjarosendahl.com
Wilhja (Vilhelmina/Borås), womenswear, www.wilhja.com
Yasar (Stockholm), jewellery, www.yasar-aydin.com
The winner of the award "Swedish Fashion Talent of the Year, 2014" was Castor Pollux.
SWEDISH FASHION TALENTS’ EXPERT JURY 2014:
Margareta van den Bosch, Hennes & Mauritz;
Thomas Hägg, Thomas Hägg PR & Communication;
Sara Lönnroth, Transit Kulturinkubator;
Johan Magnusson, Fashion Editor and Writer;
Ulrika Nilsson, JUS;
Robert Nordberg, freelance stylist and fashion editor at Plaza Magazine;
Anna Nortenius, Tjallamalla;
Göran Sundberg, Beckmans School of Design.
Jury chairman: Helena Mellström, Swedish Fashion Council.
For more information, please contact
Helena Mellström, project leader and chairman of the jury.
+46 (0)8 411 17 44
A special thank´s to Swedish Fashion Talents sponsors: Digaloo & Peugeot
© Jytte Meilvang
Video: Swedish Fashion Talents Fashion Show, august 2014